Podcasting

I've been consuming and following Podcasting for a while now and have actively promoted it within my company as something we should be doing. A quick round up of recent and not so recent posts that have cuaght my eye, starting with the more recent where you get two different groups of analysts either giving it the thumbs up or down, I do love analyst groups especially as many at my company are more willing to base their opinions on what these guys write rather than that of those who are employed by the company to do that themselves!

Gartner have stated Podcasting as an emerging technology no less in this article (source Podcasting News) and interestingly for me they also concur it could become an important corporate communication tool, something I suggested when pushing Podcasting to the powers that be

The on the other side in Charlene Li's blog a guest blogger, Ted Schadler has published a long piece on "Getting Real on podcast adoption" which is an interesting take on the potential faddish nature of Podcasts and how by early next year many will have given up the experiment that was made so easy when Apple introduced podcasting to iTunes. Saying that the prediction is still that "12 million households" will be regular podcast listeners by the end of the decade

Another interesting point is that people will simply not find the time to listen to the podcast that accumulate on their hard drives, I'm finding this to be true myself, I currently have 47 podcasts, 13.5 hours worth stacked up, one reason I am finding is that I play music while I work which is fine as it's not too distracting, I can't do the same with podcasts as I get distracted by actually listening to what the person is saying

The of course we have Evan Williams, co-founder of Odeo the current 'darling' of podcasting services stating that the mobile is the future of podcasting as he uses his Treo 650 to listen to his, it's a natural audio device in a lot of ways better suited to podcasts than an iPod assuming it's not lots of Podsafe music you are listening to, see an interview with him here.

Then just to amuse me there have been some announcements lately that have come in after my original request to do something in this space.

Pod2Mob is in beta and allows users to stream podcasts their mobiles over GPRS but only in America for now and initially on Sprint which has unlimited data plans, a pretty core feature for getting people to adopt i would say, oh and it uses a simple Java client to do all this but there is no such thing as a simple Java app on a phone, not if you want it to be officially part of the phone software and not a download and third party add on.

Or the delivery of Fringe content via podcasts as detailed here which can be seen as an excellent marketing tool and distribution channel (obviously)

A great one is the people that were so incensed at the release of a no frills version of Sin City that they went ahead and created their own commentary, It’s been recorded to sync with everything that happens in the movie and from the text layout seen, it’s crammed with some excellent background, production and tidbit detail

Started this post at 10:20 , finishing at 19:10, too many work calls getting in the way today !

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