Friday, November 25, 2005

Design+ DTI Speech

Alan Ward - Senior Industrialist, Innovation Group, Director, Forum for Excellence Ltf
 
Wow - a mouthful for a title for sure
 
They try and get biz in the UK more successful and sustain it, interesting to see what he says in relation to Tom Coates post on why we don't have any good startups in the UK
 
Some funny slides on wierd patents
 
Innovation is the succesful exploitation of new ideas
 
UK lots of good creation and no exploitation to date
 
 
Innovation =
inspire --
belief / stretching to achieve (quote from Dyson - "The Restless Company")
 
Interesting statement that it's managements fault if you get something terribly wrong, I'll remember that one !
 
65% of inspirational ideas come from within a company - "our people make us what we are", when staff were asked what made them happy and the resounding result was getting a heartfelt and sincere "Thank You"
 
create --
Teaming with networks - other teams within company - like the Orange process to allow managers etc to spend a day in the retial store to see what it's like to work with and face the public
 
Hands Ready Top management - if senior management are too hands on they stiffle innovation, too far away and it goes wrong, the right style is knowing how close to be to the process
 
Making it happen - "having the guts to go for it" - be prepared to take a leap of faith - Glaxo make sure a financial person is part of each multi discipline team
 
connect
connecting with the customer - make sure they are connected with the customers - not just calling them up or offering a survey, example given was the TeleTubbies, how the customer was the 3-6 year olds, not the parents, put a 100 cameras on TV sets of 100 customers (kids) and used instant feedback to tailor the content
 
new market vision - not necessarily new markets but looking at existing market in a new way, interesting anecdote about getting a new set of specs, medical exam and then shoved out to choose from 1000s of frames
 
knowing how to win - the closer you get to winning the more worried you can get - have the confidence to do something
 
A nice opening session that struck some chords of recognition on how things work in Orange and I assume Woo..
 
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